Sharone Komoroff with her daughter Aria, age 9, and son, Itai, age 6.
Sharone Komoroff, mother of two and owner of Upper East Side fashion boutique, Pachute, has expanded her brand to Sag Harbor with a pop-up store called Pachute East. Scooter wanted to know more about her parenting in New York, the new store and how her kids are beating the heat:Why did you decide to open Pachute and then Pachute East a few years later?
I love hosting almost as much as shopping, and I’ve always dreamt of opening a store and filling it with beautiful objects to share with other women. My neighborhood was in need of a place to shop, and the convenience of staying close to my children was too enticing; the timing just seemed too perfect to pass up. Audrey Orell, my mother-in-law and partner [at] Pachute East, has a house in North Haven where the entire family spends so much time that we thought it would be the perfect place to open a second store.
What is Pachute’s style?
Pachute means “simple” in Hebrew, which really speaks to our sense of style. We tend to gravitate towards soft and flowing fabrics in basic colors: white, cream, taupe, gray, and yes — black! I’ve always believed that it’s most important to feel comfortable in your clothes and to follow your heart rather than trends.
What is one of your favorite pieces or looks currently in your boutiques?
I believe style should be effortless, so my favorite pieces that I wear almost daily are thin cotton shirts and linen bloomers, both by Pip Squeak Chapeau, and I have been carrying a gorgeous simple gold leather bag by Amy Kreiling.
What do your children think about what you do?
They think what I do is really cool and they are very proud that I own my own stores, but I know they wish I was at home more sometimes.
How do you balance being a mother with your work schedule?
For sure it’s the hardest thing I do, but family always comes first. I am very blessed to have tremendous support from my amazing husband, Eric, who always encourages me to follow my dreams. He is a totally involved father and has taken on more responsibility with the expansion of Pachute to The Hamptons. He also runs his own business, which he is very passionate about, so there is a mutual understanding there.
Any advice for other working moms (or dads)?
Don’t try to do it all alone… ask for help when you need it. When you are home with your children, put your iPhone down — which I know is easier said than done! I also make the time for family dinners and to help my daughter with her homework and spend one-on-one time with my son.
What do you love most about New York City for kids?
I love the diversity of the people. My kids’ friends come from many different cultures, backgrounds and family structures.
What are your favorite things to do with your children in the city?
During soccer season, we love going to my daughter Aria’s games. Off season, we host sleepovers for Aria and Itai’s friends. In the morning, my husband makes his special French toast for breakfast.
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