Soho’s MoMA Design Store has upgraded its 81 Spring Street outpost with added offerings for children. The re-designed, lower level space has expanded its assortment of curiosities, books, home products and objets d’art by about 30 percent, MoMA reports. The store opened in conjunction with the museum’s new exhibit, Century of the Child, which opened July 29th. Several items in the exhibit have been made available online and in the stores.

“Our goal is to create an area where families can enjoy an expanded offering of books, toys and games designed to ignite imaginations and expose young minds to modern and contemporary art,” said Kathy Thornton-Bias, President of the MoMA Retail Division.

Additionally, the MoMA Design Store worked with the museum’s Education Department to boost the interactive and learning experiences of younger shoppers that will pass through the space.

“We look forward to unveiling the space and feel that it is truly an opportunity to inspire visitors of all ages,” commented Ms. Thornton-Bias.

The MoMA Design Store also stated that it intends to host book readings and creative activities that explore the museum’s unique take on of art and design.

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