“At Schwinn, we hear stories all the time about how a helmet saved someone’s life during a bike accident,” said Alice Tillett, President of Schwinn. “The effect of those stories has made a profound personal impact on me and the other employees at Schwinn. [Helmets on Heads] comes from our desire to ensure that riders of all ages, particularly children, are safe while enjoying their bikes.”
Thus is the basis for Schwinn’s new safety and education campaign, Helmets on Heads, a partnership with the ThinkFirst National Injury Prevention Foundation. Over the next ten years, the initiative will attempt to inform and educate around one million adults and children about bike safety and the importance of wearing a helmet. Scooter knows that bike riding often is at the top of many grown-ups’ fondest childhood memories, so on Thursday October 4, we went to the cause’s New York City launch event at the PS41 School Yard in the West Village. Schwinn brand ambassador, Olympic Gold Medalist and mother of two, Summer Sanders, was on hand to meet local families and promote Helmets on Heads by fitting everyone with bike helmets.
A statement released by organizers published findings from a 2010 report by the National Highway Traffic Safety Administration that stated “618 bicyclists were killed and 52,000 were injured in traffic crashes and nearly 70 percent involved head injuries.” The report concluded that bike helmets “have been estimated to reduce the risk for head injuries by 85 percent,” even though they are worn by about a quarter of those on wheels.
Debby Gerhardstein, Executive Director of the ThinkFirst underlined that “with the extensive and disturbing statistics surrounding young people and head injuries from bicycle related crashes, ThinkFirst is proud to be partnering with Schwinn on this important initiative to increase awareness and education of helmet and bike safety,” said “This campaign will benefit every American adult and child.”
Make sure that you and your family enjoy the best biking paths that the city has to offer– safely this autumn!
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