The aggressive market for upscale children’s clothing boutiques is roaring loudly. Fashion titans Gucci and Armani have opened up pricey outposts Uptown and a bevy of specialty stores are blossoming all around New York City. These boutiques offer designer duds, high-end toys, artsy furnishings and often plenty of gifts that even parents can enjoy.
Joining these ranks is British retailer Caramel Baby & Child, which recently opened its first stand-alone across the Big Pond.
This 1244 Madison Avenue location means business too. Eva Karayiannis, who founded the brand in 1999 as a departure from flashy, big department store brands has created both boys’ and girls’ collections that boast classic British tailoring and quality, yet a level of practicality that matches the upper-crust lifestyle of busy bodies from ages 3 months to 12 years. The Manhattan boutique will stock not only these gorgeous fashion collections, but Caramel Baby & Child’s home collection, fanciful toys, accessories and books. A dress will set you back about $150 and a boy’s Dickens double-breasted coat in dogtooth plaid will run just under $300.
The aesthetic is not quite bohemian, but not too conservative; we’ll call it curiously posh!
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