Memorial Day Weekend sends an exodus of families bolting the city for Long Island beaches or Upstate retreats. But a change of scene and incredible outdoor recreation can be found right here in the five boroughs. If you’re staying in town, why not enjoy the warmer temperatures and head out for a day of hiking, biking, fishing or horseback riding? These jaunts are so convenient, you’ll be home ordering dinner with your brood by sunset.
“At Schwinn, we hear stories all the time about how a helmet saved someone’s life during a bike accident,” said Alice Tillett, President of Schwinn. “The effect of those stories has made a profound personal impact on me and the other employees at Schwinn. [Helmets on Heads] comes from our desire to ensure that riders of all ages, particularly children, are safe while enjoying their bikes.”
Thus is the basis for Schwinn’s new safety and education campaign, Helmets on Heads, a partnership with the ThinkFirst National Injury Prevention Foundation. Over the next ten years, the initiative will attempt to inform and educate around one million adults and children about bike safety and the importance of wearing a helmet. Scooter knows that bike riding often is at the top of many grown-ups’ fondest childhood memories, so on Thursday October 4, we went to the cause’s New York City launch event at the PS41 School Yard in the West Village. Schwinn brand ambassador, Olympic Gold Medalist and mother of two, Summer Sanders, was on hand to meet local families and promote Helmets on Heads by fitting everyone with bike helmets.
We think we need to see a few more of these around Central Park.
Influenced by the traditional three-wheeled Dutch bakfiet (meaning “box-bike” or “cargo-bike”), the Taga bike is both a lightweight, luxury stroller and stable carrier bike.
Just this month, Taga made its bikes available for purchase online to customers in the U.S. and Canada and is offering free shipping on purchases of at least one bike by the end of June.